New Cover Club is on a mission to revolutionize how people discover their next book. Moving away from traditional sources like the New York Times Bestseller list, NCC aims to challenge the status quo by using AI to recommend alternative books from authors in underrepresented communities. I’ve led the entire branding for this project, opting for a colorful palette inspired by book spines and designing a playful logo that mimics stacked books. I also incorporated handwritten elements, drawing inspiration from the handwriting of literary icons like Sylvia Plath and George Orwell. Paper textures and stamps are featured throughout to evoke the feel of a cozy library. The website is still in development as of October 2024, but you can expect to see its vibrant presence soon. Stay tuned!